Gotcha!

Got Milk? And Other Famous U.S. Slogans

• The Just Do It campaign was launched in 1988 by Nike to revitalize the brand against competitor Reebok. It shifted focus from professional marathoners to the everyday consumer.
• I'm Lovin' It debuted in 2003 by McDonald's with its iconic five-note jingle (ba da ba ba ba).
• Think Different was a seminal advertising campaign launched by Apple in 1997. It reminded the world of the company's core values of creativity and innovation.
• Because You're Worth It was a revolutionary, feminist-driven slogan created in 1971 by a 23-year-old female copywriter.
• Got Milk? is the iconic advertising campaign launched in 1993 by the California Milk Processor Board to increase milk consumption. It was famous for its celebrity "milk mustaches", including those worn by Britney Spears, Jennifer Aniston, David Beckham and Harrison Ford.
• Finger Lickin' Good was a slogan coined in the mid-1950s after a customer complained about a Kentucky Fried Chicken franchisee licking his fingers in a TV commercial. The manager of that franchise spontaneously replied with the phrase, which quickly became the official slogan.
• Red Bull Gives You Wings was launched by Red Bull in 1987. It metaphorically promises energy, focus and peak performance rather than literal flight — the company actually faced down a class-action lawsuit in 2014 that argued the slogan was deceptive because the drink did not actually "give you wings."
• Betcha Can’t Eat Just One was a slogan introduced in 1963 in an ad featuring the actor who played the Cowardly Lion in The Wizard of Oz (1939).
• Have It Your Way was launched in 1974 to promote individuality and self-expression, as Burger King allowed customers to customize their meals: "Hold the pickles, hold the lettuce".
• Melts in Your Mouth, Not in Your Hands was coined in 1954 for M&M's to highlight their unique, heat-resistant candy shell. The candy was developed in 1941 and became a staple for U.S. soldiers during WWII.